CR
Spa and medical wellness
Spa capture rate
The share of in-house guests buying treatments.
CR = in-house guests who bought a treatment / all in-house guests × 100 %
Calculate in the calculator →How to read the metric
Close to 100 % in medical spa concepts built around programmes; 10–20 % in a classic hotel.
Worked example
540 of 2 700 guests → 20 %.