BAR
Revenue management methods
Dynamic best available rate
The day's base rate set by demand; other rates are offsets.
BAR(date) = rate tier chosen from the occupancy forecast, booking pace and competitor rates
How to read the metric
The core revenue management lever: the rate goes up with a high occupancy forecast and strong pace and down when bookings fall behind.
Worked example
Occupancy forecast > 90 % → BAR tier 4, < 60 % → tier 1.