ADR
Rooms
Average daily rate
Average room revenue per occupied room night.
ADR = rooms revenue / room nights sold
Calculate in the calculator →How to read the metric
Rises with strong demand and a sound pricing strategy; for packaged programmes, separate the room component from the package price.
Worked example
Rooms revenue 21.6 M ₽ / 2 160 room nights = 10 000 ₽.